About Us

We started STRIKETHEORY because we were tired of paying too much.

STRIKETHEORY was founded by athletes who were sick of paying premium prices for sports equipment, that wasn’t premium quality.

We found the same factories. The same materials. The same performance specs - without the brand tax. And we built a store around them.

Our customers are athletes training twice a week before work. Athletes squeezing sessions in at 6am. Parents coaching Sunday League on muddy pitches. People who take sport seriously without being professional athletes. 

We source every product with one question: would we use this ourselves? 

If the answer is yes - it goes on the site. If not - it doesn’t.

STRIKETHEORY. Train Harder. Recover Faster. Live Better